Al Mourouj Real Estate Investment has announced its intention to launch a new corporate identity

Doha, Qatar, 6TH January, 2009 - Al Mourouj Real Estate Investment has announced its intention to launch a new corporate identity to characterise the company’s dynamic path and reflect its vision of becoming an icon within the region’s property development and investment industry.

With over QR 3 billion worth of residential and commercial developments and investments in its current portfolio, Qatar-based Al Mourouj has already spearheaded the development and management of real estate within Qatar. The company owns real estate and other investments exceeding QR 1.2 billion together with a prestigious collection of hotels, a café, travel agency and a garden landscaping company.

The new identity is the result of a complete re-branding exercise and will represent a significant milestone in the company’s history; reinforcing its commitment to remain forward-thinking, market-driven, investor-focused and innovative at all times.

The corporate logo has been redesigned to represent the changing face of the company but will retain its essential Qatari identity. The new design symbolizes the harmony between the conventional and contemporary business platforms on which Al Mourouj has built its solid foundation.

“We felt that our new identity must reflect some of the original design elements to demonstrate that we haven’t deviated from our origins” said Mr Hashim Al Sayed, Vice Chairman of Al Mourouj Real Estate Investment. “What we have done is adapt and evolve those foundational elements into a bold and contemporary style which clearly demonstrates the dynamic direction our organisation is taking.”

Following a sophisticated advertising campaign incorporating a spectrum of television, outdoor and print advertising, Al Mourouj will formally launch its new identity at Qatar’s The Ritz-Carlton Hotel, Doha. An invited audience of distinguished guests will be treated to a unique evening of entertainment featuring lighting and visual effects never witnessed in Qatar before.

Expanding on the company’s strong position within the real estate sector, Mr Hashim Al Sayed added, “With a goal clearly outlined by its Board of Directors and Executive Management, Al Mourouj is not merely an addition to the real estate sector in Qatar, but unmistakably a role model for those who are willing to invest.”

“Life is a collection of moments….Moments shaped by Al Mourouj”

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